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KBP Kapisanan ng mga Brodkaster ng Pilipinas

What is the KBP?

The KBP is the Kapisanan ng mga Brodkaster ng Pilipinas (Association of Broadcasters of the Philippines), the foremost broadcast media organization in the country, composed of owners and operators of radio and television stations (Regular Members) and the radio and television stations themselves (Associate Members).

KBP Vision

• The KBP shall be an organization that advances and sustains the highest standards of quality in the broadcast industry through the exercise of self-regulation for  responsible broadcasting.
• It shall advocate positive change by upholding the social, cultural and economic development of the nation.
• It shall represent and promote the interest and welfare of its members and the broadcast industry at all times, mindful of its duty to God, country and people.

Mission Statement

• We shall defend and uphold press freedom, free speech and expression and the right of the people to public information.
• We shall encourage and enhance the practice and development of the highest ethical standards and values in our broadcast content and services.
• We shall promote the highest level of professionalism in the practice of the broadcast profession.
• We shall strive to foster and preserve unity and promote fair competition amongst our members and in the communities where we operate.
• We shall adopt the latest trade practices and feasible technologies that promote the economic viability of the broadcast industry.
• We shall contribute in the promotion of economic, social and cultural development of our nation and advocate concern for the environment.

What are the aims and purposes of the organization?

The KBP was organized to elevate professional and ethical standards in Philippine broadcasting, promote social responsibility in broadcasting, work for the advancement of the broadcast industry and protect the rights and interests of broadcasters, seminars and conferences,

How does the KBP achieve these aims and purposes?

To achieve these aims and purposes, the KBP implements several programs and projects, such as enforcement of a code of conduct for broadcast stations, radio research projects, liaison with government agencies and other organizations, implementation of technical standards for broadcast stations, public service campaigns on radio and TV, awards for excellence, accreditation of announcers, and more.

Broadcasting Code of Ethics

PREAMBLE
WE BELIEVE
THAT  broadcasting in the Philippines should reflect the  hopes and
dreams of a freedom loving people;
THAT  broadcasting is a powerful medium in shaping our country's
cultural, social and economic growth and development;
THAT  broadcasting, because of its  immediate and lasting impact on the
public, demands of its practitioners a high sense of responsibility,
morality, fairness and honesty at all times.
THAT  broadcasting has an obligation to uphold the properties and
customs of civilized society, maintain the respect of the rights and
sensitivities of all people,  preserve the honor and the sanctity of
the family and home,  protect the sacredness of individual dignity,
and  promote national unity.


Broadcast Code of the Philippines  2007
                           
PROGRAM STANDARDS 2
Art 1. News and Public Affairs 2
Art. 2.  Analysis and Commentaries              7
Art. 3.  Coverage Involving Children  8
Art. 4.  Personal Attacks       9
Art. 5.  Correcting Mistakes  10
Art. 6.  Crime and Crisis Situations                                                                    10
Art. 7.  Individual Rights  11
Art. 8.  Political Propaganda  12
Art. 9. Public Complaints and Grievances  13
Art. 10. Personal Calls or Messages    14
Art. 11. Children’s Program and Welfare             15
Art. 12. Religion  16
Art. 13. Superstition and the Occult    17
Art. 14. Medical, Legal and Other Professional Advice                                      17
Art. 15. Music  18
Art. 16. Fund Raising  19
Art. 17. Quiz Shows, Contests, Public Participation Programs & Promotion      19
Art. 18. Gambling and Betting  20
Art. 19. National Development  22
Art. 20. Culture and Tradition  22
Art. 21. Respect for Law and Order  23
Art. 22. Discrimination  23
Art. 23. Mentally and Physically Challenged Persons 23
Art. 24. Crime and Violence  24
Art. 25. Sex, Obscenity and Pornography  24
Art. 26.  Liquor, Cigarettes, and Dangerous Drugs  24
Art. 27. On-Air Language  25
Art. 28. On-Air Decorum  25
Art. 29. Qualification of On-Air/Program Persons  26
Art. 30. Accreditation  26
Art. 31. Bribery  27
Art. 32. Blocktimers  27
Art. 33. Universal Ethical Standards  27

Check more of this in this link: KBP Broadcast Code of Ethics